Identify words used in association with brands, and locate where on social media platforms these conversations are occurring. While lead generation automates how you can find leads, lead management automates the movement and tracking of those leads you've already discovered through the life cycle from acquisition to conversion.Ĭreate, send and track email campaigns and autoresponders.Ĭreate, launch and administer social campaigns and promotions, as well as to manage creative assets on social media platforms. It will also automate workflows, track prospect behavior and qualify leads.Īutomates the capture, segmentation and assignment of leads to improve targeted marketing communications and shorten sales cycles. It helps business develop, execute and track marketing campaigns. This is the key feature of marketing software. Other features will be available as a business grows, which you can learn more about in our marketing software Buyer's Guide. This means that you need to not only find the perfect marketing software vendor for your business, but also explore their offerings to find the exact right set of functions and features for your own specific needs.īelow is a table listing some of the most common features of small business marketing software.Īs discussed above, these are features that will be a part of marketing software for all business sizes, but that small businesses will find particularly useful. Most vendors don't cater specifically to small business, but they will provide beginner packages for small businesses which can be upgraded at a later date, as that business grows. Fortunately, many vendors will let you decide what features you want as a part of your package, so that you don't need to spend money on functionality you're not yet ready to utilize. In fact, many companies may simply be looking to automate marketing tasks or to have a dashboard through which they can track their email marketing campaigns and manage their social media.
Small businesses may not need all of the features of a larger organization, at least at first. What differentiates it as “small business" software is that smaller businesses won't be looking for the expansive software suites provided by some vendors, and will instead want to choose between tighter, more focused packages that provide only the key features needed by a small business. Rather simply, small business marketing software is just marketing software that is used by a small business. In practice, this doesn't look any different from any other type of marketing software it's just a matter of which features you choose and the size of your budget. What small business marketing software does, then, is provide these features on a smaller scale to smaller businesses.
What Makes Small Business Marketing Software “Small"?Ĭommon Features of Small Business Marketing Software What Is Small Business Marketing Software? This guide will help you pick the best marketing software option for your own small business. “Small business marketing software" is not a specific type of marketing software, so much as it is a general set of marketing software that caters to smaller businesses with fewer monetary and marketing resources.
These days, though, you'd be foolhardy not to invest in marketing software that can allow your business to run its own marketing campaigns without any outside help-even if your marketing “department" is just one person. Smaller companies may have avoided spending money on such software in the past, either because they lack a dedicated marketing department or the resources to afford a marketing system. This is especially true of small and midsize businesses (SMBs), who are adopting marketing software at a rapid rate. With marketing software becoming ever cheaper and easier to deploy, businesses are finding themselves in the market (pun intended) for a new or updated system.